brand identities

Illustration | Typography | Hand lettering

Let's face it – a logo can't do everything...and nor should it. Logos are like an amazing appetizer that whet your whistle for the rest of what's coming. A logo is your first introduction and it sets the tone for the rest of your brand's personality.

 

Identity work is some of our favorite. Before pen gets to paper, we get to learn about our client's business and become pseudo-experts in the field. How else could we possibly attempt to give a brand a personality without understanding it?

 

Working through design and conceptual challenges starts on paper and the big decisions get made there. By the time your logo meets a pixel, it's near complete to make it's mark and speak volumes about your brand.